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Importance of Body Language in Presentations (+ Good & Bad Examples)

All eyes are on you.

Before you’ve even spoken the first word, your audience can already read how you’re feeling through your body language.

Non verbal cues are the key indicators to your true emotions. If you’re a nervous presenter, this doesn’t work to your advantage, but fear not, as it is a skill that can be taught and mastered with practice.

We’ll dive into the importance of body language in presenting, which non verbal cues are most important when presenting and what not to do when all eyes are on you. Plus, how to use body language in sit-down presentations.

Person using examples to show the importance of body language in presentations

Why is Body Language Important in Presentations?

In simple terms, body language can make or break your presentation.

Anyone can get up on stage and talk. But it’s how you present and use body language to convey your passion and authority that will keep your audience engaged in the long run. Your body language can reinforce your points and guide your audience towards the next stage of your presentation.

Before you’ve even said the first word of your presentation or speech, it’s likely that the audience has already decided whether they trust you or not.

There are lots of different aspects that go into acing your body language. We’ll go over 5 of them in more detail.


5 Non Verbal Cues to Think About When Presenting

Body language is heavily influenced by 5 other non verbal cues that you should be aware of when presenting – trust us, they make a big difference. These include:

  1. Hand gestures
  2. Eye contact
  3. Posture
  4. Movement
  5. Facial expressions

Let's get started...

1. Hand gestures

The purpose of hand gestures during a presentation is to make your message clearer, not more complicated. Using the right amount of hand gestures is the key. Overly exaggerated gestures can be distracting but using clear gestures can add impact to your points. For example, using gestures to address certain slides, making contrasts or a numbered list – the combination of visual and audio aids will draw in your audience’s attention.

Show your enthusiasm through controlled and natural gestures, not forced hand gestures that can distract your audience.

2. Eye contact

Have you ever heard someone say, “…you could see the emotion in their eyes”? This isn’t a lie. Human beings portray lots of emotion and feelings in their eyes, so much so that many of us can understand what another person is saying just by eye movements alone. Use the audience’s eyes and body language to gauge their reaction to your presentation – if they look bored, make changes to your tone or try to engage them.

When it comes to eye contact when presenting, aim to use 50% eye contact as you’re speaking and looking around the room intently to show your audience your confidence and interest in the subject. Your eyes can also help incorporate the audience into your presentation, making them feel part of the process.

Eye emotions and how they impact the importance of body language in presentations

3. Posture

Presentation posture is all about standing tall, chin up and open arms – never crossed. This can be tricky if you’re a nervous presenter. But, if your audience can tell that you’re afraid of them, it’ll be hard to win over their trust and full attention.

Stand with your feet apart, shoulders open and naturally relaxed. This will convey confidence and authority and will invite your audience in, instead of pushing them away. Having good posture will also help you to breathe more easily and project your voice further across the room – particularly useful if you’re presenting to a big group.

Here are several great examples of presentation posture:

4. Movement

X marks the spot. There’s an old myth that every presenter should stand still, feet shoulder width apart and just simply speak – almost like a statue. Now, we see some of the best presenters (whether it be during TED Talks or CEO product launches) walking around the stage with confidence and natural energy. We are human beings after all – it’s not in our nature to simply stand still.

It’s easy to get this confused though. The key is not to walk or pace around as if you’re getting your daily steps in. Instead, walk slowly between your key talking points when describing less important details of your presentation. Use your movements to punctuate your statements and stop to make an impact. Just be sure to match your movements with your presentation slides in the background so your audience isn’t distracted.

Want more body language examples? View our other post on why body language is important in communication for bonus videos.

5. Facial expressions

Us humans can make over 10,000 facial expressions. When it comes to presenting, your facial expressions can suggest a lot to your audience. For example, a monotone facial expression can suggest a lack of interest or belief in your own ideas to your audience. If you’re not interested in your own words and ideas, you can’t expect your audience to be.

It’s important to fully utilise the power of facial expressions when presenting. Watch the faces of your audience to get an insight into how they’re feeling as you present – then you can make adjustments to your own expressions to keep them engaged. Also, if your audience is a big one, ensure you exaggerate your expressions so everyone can read your face.

Learning the importance of facial expressions in body language in presentations

What Body Language Not to Use When Presenting

1. Slouch or look uncomfortable

We get it, presenting isn’t everyone’s cup of tea. But sometimes it cannot be avoided, especially if you hold a senior position in the organisation. Your posture tells a lot more about you than you think. Try to stand up straight, take your arms away from your body and relax your shoulders.

Not only will this make you feel more confident, but it’ll also make you look more confident, and it will tell your audience that you know what you’re talking about giving them a reason to believe you.

Watch this video for an example of a good and bad presentation – see if you can spot the differences! Tag us on Twitter at @UModernGov and tell us what you find.

2. Turn away from your audience

Moving around in the right moments of your presentation can be impactful but be sure to not turn your back against your audience at any point. As 93% of communication is non verbal, turning your back on your audience means you’ve lost the impact of your non verbal cues, but you’re also making it difficult for your audience to hear you and understand what you truly mean.

It’s okay to gesture to the screen if you’re talking about a specific presentation slide, but make sure to keep your body language open and turn towards your audience to keep the attention on your point.

3. Use too many/over-exaggerated hand gestures

Although hand gestures can be a great way to show your passion for a subject, using too many or overly extravagant hand gestures can be distracting or even off-putting to some audience members. You don’t want them spending their time calculating which direction your arms are going to go in next – you want them focused on your words and presentation.

3 Body Language Tips to Rock Your Next Presentation

  1. Maintain eye contact – No matter how big or small your audience is, look them in the eye. No, we don’t mean staring so much to creep them out, we mean looking at them every so often to create a bond and ensure they are focused on you and your words.
  2. Use open body language – Avoid closing yourself off. If you’re standing still and tense, your audience will feel this. Using open body language will help you clearly express your message in a positive professional and natural manner.
  3. Get advice or record yourself to see how your body language really looks – it can be difficult to know how your body language really comes across when presenting, especially if it’s not something you do often. Ask a friend to help you practice your presentation or record a practice run to help you see how to improve your body language.

Use this helpful graphic to understand the body language you use and how you can improve.

Understanding the importance of body language during presentations through different types

Bonus: How to Use Body Language for a Sit-Down Presentation

Sometimes you might not have the option of conducting a standing presentation. If this is the case, there are things you can do to still promote positive body language to your audience. Sitting down and presenting your ideas or opinions can offer a great chance to be intimate with your listeners. Use this time to engage in natural sharing in a casual and relaxed tone – putting the listeners at ease.

While you might not have the chance to use your full body to show communication, you can still keep your arms open, back straight, hand gestures natural and use clear facial expressions and eye contact to support your points.

Your Voice and Body Language Go Hand in Hand – Learn How to Combine The Two Effectively

Now you’ve got your body language in check, it’s time to make sure your words follow suit. Take a look at our upcoming verbal communication courses to present with the maximum impact.